Rihanna has been unveiled as Puma’s new Creative Director. The “We Found Love” singer will be directing the women’s wear collection for the brand. From apparel and shoes for the sport’s brand fitness and training line. According to reports, Riri flew into Germany yesterday for her first creative meeting with the team.
In addition to overseeing the women’s line, Rihanna will also work with the sportswear brand to redesign classic Puma styles as well as create new styles for the brand. She will also star in Puma’s Autumn/Winter 2015 campaign as global ambassador for the brand.
“Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.” – Puma’s chief executive officer Bjørn Gulden.
Image via Style.com
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