Gold Accents And Teenage Rebel: A Closer Look At OATH’s New Campaign



Gold and mustard accents echo OATH’s new Autumn/Winter 2015 campaign.

When OATH drops a season campaign you pay attention; its really quite hard not to anyway. Their latest campaign features wood floor patterns and tones, all mixed up to create a variation of triangular shapes. A few images in and we are also introduced to a simpler pattern, a vein pattern to be precise. These were set over silver/grey materials, posing an interesting question: Are you silver or gold. Looking at the pictures, Ke$ha’s “We Are Who We Are” seems to be a good soundtrack to best capture this story.

The Mood:

Innocent teenage rebel, fun and dripping gold jewellery.

The Styling:

FKA inspired baby hair edges vs super long braids. Gold-foil-like sheets cut and pasted on foreheads. Vintage buckle-up shoes, platforms and flat sandals for the lads.


Balloon animals and bicycles.

See more of the campaign below:


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